Anyone who reads fashion magazines or websites, or even the newspaper
in a major market, would have to have seen the ad campaign for Tiffany’s new T
Collection, which touts the clean lines and simplicity of their frankly beautiful jewelry. One headline professes “Unapologetically
Modern.” That line embodies a notion that we at Decidedly Modern can certainly embrace.
When a major stalwart of refined traditional jewelry such as
Tiffany’s makes a strong leap into the modern jewelry arena, you know style trends
have been heading that direction for some time. And we couldn’t be happier,
because we know that modern, streamlined pieces are what women searching for
today. Take the minimalist
simplicity of Selin Kent, the geometric beauty of Lauren Chisholm, or the Southern
California vibe and spare shapes that define Lumo.
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| Selin Kent |
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| Lumo |
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| Lauren Chisholm |
But what can further add to this modern mindset is the inherent uniqueness in pieces created by independent jewelry designers, versus
the ubiquity and wide availability of styles from large corporations,
manufactured in bulk. In today’s
age of individuality, the truly modern want to sport a look that is theirs
alone. One that might offer up the
imperfections of the handmade. So
not only do they not have to have a “who wore it better” moment, they know that
their piece was made for them and is like no other. No offense to Tiffany’s,
with a capital T.
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